CIECH Sarzyna changes its packaging for AGRO products. Legibility and user comfort are the priority.

In the new year, CIECH Sarzyna continues the process of introducing positive changes in the organisation. Following on from the reorganisation of the existing distribution and sales channels, a new communication quality has been introduced for packaging in the AGRO segment. The main aim of the changes being implemented is to focus on user comfort through the correction of label legibility and the facilitation of quick recognition of the purpose and use of a given product.

The previous packaging for plant protection chemicals, also manufactured by CIECH Sarzyna, were highly technical and dominated by text. On the new labels, however, the emphasis is on the presentation of key product information, like the method of use, doses and benefits, using legible icons and clear layouts.

The new CIECH Sarzyna plant protection chemical packaging materials also stand out among the competition through the use of very attractive artwork and photos of crops that allow immediate recognition of their purpose. In turn, to facilitate the identification of a specific product, the company has also introduced caps, specially coloured in accordance with the colour-code on the label of the given product. Product safeguards against counterfeiting have also been improved.

"The new labels and packaging materials for our AGRO products are part of the wider marketing strategy of CIECH Sarzyna. As the largest Polish manufacturer of plant protection chemicals, we want to set the best standards of communication with the users of our products," said Mariusz Grelewicz, President of the Management Board of CIECH Sarzyna.

The packaging with its new labels will be marketed from the beginning of 2016. The Chwastox product line will be the first to benefit from the changes.

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