Chwastox, produced by CIECH Sarzyna, is one of the most recognizable agents for fighting weeds, which has enjoyed great trust of Polish farmers for three generations. On the other hand, Agrosar is  weed killing agent which is quickly gaining the recognition in the market and which represents the largest global and large local market of products based on glyphosate.

"One of the pillars of the business strategy of CIECH is the development of the organic segment. In this areas, especially large potential lies in in our products addressed to the agricultural sector, which are being developed in CIECH Sarzyna. Our flagship product, Chwastox, designed to effectively protect crops against weeds, is known almost by all professionals,"  said Dariusz Krawczyk, the Presient of CIECH S.A.

The planned marketing activities cover: a 15-second advertising TV spot and an 8-second sponsor's billboard (broadcast before and after information services on TVP1 and Polsat), a banner campaign on agricultural portals and a number of exhibition materials in shops whose offer covers agricultural products. The campaign was designed and implemented by the WALK advertising agency.

"In the campaign addressed to the agricultural sector, we want to draw attention to the fact that the best possible agent guaranteeing an effective fight with weeds was developed on the Polish soil. Through the undertaken marketing activities, we will also rejuvenate and modernize the image of one of the best-recognized product brands in Poland, namely Chwastox. The campaign emphasizes its Polish roots, which positively distinguishes us from foreign producers," said Andrzej Kopeć, the President of CIECH Sarzyna.

The television commercials of Chwastox will start to be aired on television from 15 April of the current year. The campaign of Agrosar will be launched on 15 June of the current year.

"We face new ambitious challenges and development projects. The value of the company is growing, and the Company is successfully developing in the global scale. I optimistically look into the future and I am convinced that CIECH is a totally different, more dynamic company and a solid business partner today. Our goal continues to be the same: we will continue to build the value of our Company for the shareholders." the President of the Management Board, Dariusz Krawczyk summed up the plans.