Chwastox. Say no to weeds!

CIECH Sarzyna, the largest Polish manufacturer of pesticides, is launching the latest edition of its marketing campaign aimed at promoting its flagship anti-weed product: Chwastox. The adverts for the weedkiller, which has earned the trust of three generations of Polish farmers, will now be aired on TV (TVP and Polsat channels), shown online, and published in the agricultural press.

The motto of the campaign is “Say no to weeds.” Chwastox is the most popular family of herbicides, and has been recognized for years by both professional farmers and amateurs. The state-of-the-art formula of the product is excellent for both protecting crops and nurturing grass.

“Our main purpose is to remind Polish farmers and gardeners that they do not have to look to foreign manufacturers to find an effective measure for fighting weeds. The best possible preparation, adapted to their needs and expectations, has been created here in Poland. This is where Chwastox comes from,” said Mariusz Grelewicz, President of the Management Board of CIECH.

The planned marketing activities include a 15-second TV slot and an 8-second sponsored billboard aired in March on the Polish Television and Polsat channels, a banner campaign on agricultural web portals, adverts in the agricultural press (published from February to May), and a number of attractive display items in specialist stores. The campaign has been designed and carried out by the WALK advertising agency.

The Chwastox label was also changed at the beginning of the year. The previous labels for herbicides, including those manufactured by CIECH Sarzyna, were very technical and text-dominated. The new Chwastox labels are much more legible and provide key information about the product, such as how to use it, the recommended dose, and the benefits, using a system of intuitive icons and a clear layout.


Additional information

CIECH Sarzyna SA (formerly Zakłady Chemiczne Organika-Sarzyna SA) ranks among Poland’s leading manufacturers of plant protection chemicals (herbicides, fungicides and seed dressings) and has over 40 years of tradition. It also manufactures epoxy resins, resin hardeners, saturated polyester resins and many other products. The company's most popular trademark products are Chwastox and Agrosar (herbicides) and Epidian (epoxy resins). The full range of products includes over a thousand items and their variants, in many different chemical forms, preparations and packaging, depending on the target market and intended use. The products manufactured by CIECH Sarzyna are used in the chemical, electronics, construction, agricultural, gardening and other industries. 

The CIECH Group is one of the leaders in the European chemical market. It has a well-developed production structure (eight plants) and operates a sales network in Poland, Europe and worldwide. The Group’s core products include: soda ash (second largest supplier in Europe), sodium bicarbonate, salt, fertilisers, plant protection chemicals, epoxy resins, polyester resins and other organic chemicals used in the glass-making, furniture, chemical, construction and agricultural industries. CIECH SA has been listed on the Warsaw Stock Exchange since February 2005. The company’s largest shareholders include KI Chemistry s. à r. l. with its registered office in Luxembourg (51.14 per cent of shares and votes at the GM) and ING Otwarty Fundusz Emerytalny (9.49 per cent). For more information visit

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